JAY-Z’s Marcy Venture Partners invests in LA-based fitness company LIT Method, whose Strength Machine specializes in low-impact, high-intensity workouts.
A statement from Marcy Venture Partners’ co-founder Larry Marcus explained the firm’s decision to connect with LIT Method in a statement. “Justin and Taylor are tenacious and adaptive entrepreneurs with so much drive and passion,” he explains. “Their engaging content, motivating style, and innovative equipment are a winning combination.” In addition to MVP, former Los Angeles Dodger slash MLB All-Star Adrian Gonzalez also invested in LIT Method.
As of now, the financial details have not been disclosed. Regardless, it’s another savvy move from JAY-Z, who recently sealed a substantial partnership deal with Moët Hennessy that netted HOV up a reported $315 million, as per an estimate by Forbes. Having now set his sights on the fitness industry, following in the footsteps of his wife Beyoncé (who recently inked her own deal with Peloton), it’s certainly exciting to speculate on where JAY-Z and the Marcy Venture Partners will go next.