Snoop shared a clip that pretty much sums up his time at the Olympics and its benefits.
“This is the main star of the Paris Olympics…” the clip below states. “[Snoop Dogg] also lives and parties in Paris for free, all to bring more attention to the Olympics. Almost every top broadcast features Snoop. He attends all major Olympic events. For 17 Olympic days, he’ll earn nearly $9 million. However, these expenses are not in vain. Thanks to Snoop, Olympic viewership rose by 79%.” This massive increase refers to the 34 million people that tuned into the Games’ first five days this year. This was a 79% rise in viewership compared to the 2021 Tokyo Olympics, according to an NBC Sports release.
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