The NFL, Apple Music and Roc Nation announced on Sunday 09/08/2024 that Kendrick Lamar would lead the halftime festivities from the Caesars Superdome on Feb. 9.
Kendrick said in a statement- “Rap music is still the most impactful genre to date,” said in a statement. “And I’ll be there to remind the world why. They got the right one.”
Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. The creative direction of Lamar’s performance will be provided by pgLang.
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