Just when you thought Snoop Dogg has done it all, he goes and accomplishes another career milestone. There’s a reason many have often used the “completed the main game and is now doing the side-quests” meme when referring to the Doggfather. Today, a new development has been confirmed, as Snoop has officially taken on a new role at Def Jam Records.

The news was announced in a press release detailing Snoop’s new position at Def Jam, which finds him taking on the mantle of Executive Creative and Strategic Consultant as a senior strategic advisor. As far as responsibilities, Snoop will be focusing on “A&R and creative development,” working directly with the label’s executives and artists and reporting directly to Universal Music Group Chairman & CEO Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.