Snoop Dogg just struck a deal with former Apple executive Larry Jackson to release two new solo albums and distribute Death Row’s iconic catalog. Moreover, Jackson was Apple Music’s Global Creative Director, who’s gotten mentions from Kanye West, Drake, and many more. Recently, he started a new music company called gamma and partnered with a few other big names. In fact, gamma was behind the catalog’s availability on TikTok, following some removals from streaming services after years of shoddy artist payouts. Furthermore, Death Row’s discography contains classics like Snoop’s own Doggystyle, Dr. Dre’s The Chronic, and Tupac’s All Eyez On Me.
To elaborate, gamma also has backing from A24, Todd Boehly’s Eldridge, and Apple themselves. Also, they reportedly have $1 billion in capital. Billboard described the company as “a one-stop-shop media company that creates, distributes, and markets content, from music to podcasts to films, offering resources and guidance to artists who want to build their brands and expand beyond music.” After the Long Beach MC’s ownership of Death Row, this is certainly an unclear but exciting step nonetheless. In addition, Billboard reported that the longtime partnership will revert rights back to the rapper after they “work together to enrich the value of the IP.” View this post on Instagram
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