Toyota Elevates “Century” to Flagship Brand Ahead of Japan Mobility Show

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Toyota has formally repositioned its Century luxury line as a standalone brand above Lexus in its hierarchy. Car and Driver Chairman Akio Toyoda explained that the restructuring will allow Lexus to explore more daring designs and push boundaries, while Century takes on a more refined, ultra‑luxury identity. Car and Driver


What’s Changing & Why It Matters

  • The Century name, historically reserved for executive sedans in Japan, now has broader ambitions. Car and Driver+2Autoweek+2
  • In 2023, Toyota already expanded the Century line by introducing an SUV model, and now the automaker is leaning into the idea of creating a distinct brand identity for Century. Autoweek+2Wikipedia+2
  • As part of the rebrand, Toyota teased a “One of One” coupe concept that blends luxury design cues with exclusivity. Autoweek+1
  • Toyota’s marketing and branding officials say the shift gives Lexus “space” to be more experimental, while Century can serve as the premium, ultra‑exclusive line. Car and Driver+2Autoweek+2

Current Models & Market Strategy

(Photo by Kevin Carter/Getty Images)

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Justice After 30 Years: Keffe D Sentenced to 40 Years to Life for Tupac Shakur’s Murder

Nearly three decades after the death of legendary rapper Tupac Shakur, one of hip-hop’s most widely discussed murder cases has reached a historic sentencing decision. Duane “Keffe D” Davis, 63, was sentenced to 40 years to life in prison on October 13, 2026, for his involvement in the 1996 shooting that claimed Shakur’s life. Davis was convicted of first-degree murder in August after prosecutors presented evidence connecting him to the deadly drive-by shooting near the Las Vegas Strip. Although Davis was not identified as the gunman, prosecutors argued that he helped organize the attack and supplied the weapon used in the killing. Shakur was shot on September 7, 1996, while riding in a vehicle with Death Row Records executive Marion “Suge” Knight. The rapper died six days later at just 25 years old. For decades, the investigation remained unresolved despite widespread speculation, interviews, and documentaries examining the circumstances surrounding his death. The case gained renewed momentum after Davis publicly discussed his involvement in the shooting through interviews and a memoir published in 2019. Those statements became an important part of the prosecution’s case. During the sentencing hearing, members of Shakur’s family spoke about the emotional impact of losing the influential artist. His sister, Sekyiwa Shakur, described the lasting pain the family has experienced since his death. Davis received consecutive sentences totaling 40 years to life. His defense has indicated plans to appeal the conviction. Tupac remains one of the most influential figures in hip-hop history, remembered for songs including “California Love,” “Changes,” and “Dear Mama.” His music continues to inspire generations of artists and fans around the world. The sentencing represents a major legal milestone in a case that has remained part of hip-hop culture for 30 years.  (Photo by JOHN LOCHER/POOL/AFP via Getty Images)