JAY Z Making Major Moves (CLICK HERE FOR DETAILS)
Maske noted the deal would make the agency a co-producer of the Super Bowl halftime show.
According to the New York Times‘ Ken Belson and Ben Sisario, the partnership is expected to be officially announced Wednesday.
NFL commissioner Roger Goodell told the New York Times earlier this week that the league is looking to put itself in the best position moving forward.
“We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better,” Goodell said. “I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.”
Roc Nation, which represents the likes of New York Giants running back Saquon Barkley and Los Angeles Rams running back Todd Gurley, looks forward to potentially making a difference in the league.
“The NFL has a great big platform, and it has to be all-inclusive,” Jay-Z said, per Belson and Sisario. “They were willing to do some things, to make some changes, that we can do some good.”